The world of technology and marketing is always changing. Spindustry will share articles about the latest in e-commerce, SharePoint and a few Spindustry updates from time to time to keep you current.


The Farmers' Buying Journey - Farm Equipment Manufacturers Association’s Supply Summit - April 2021

Monday, April 12, 2021
Spindustry surveyed over 700 farmers to create this attitudinal study – and interesting results.

Spindustry Celebrates 25 Years

Monday, February 1, 2021
Spindustry was born alongside the digital transformation revolution and we are excited to celebrate our 25th anniversary and to look ahead!

Getting on Board with E-Commerce

Thursday, May 7, 2020
The world exists online now more than ever as humanity combats the COVID-19 pandemic. People are purchasing everything on e-commerce platforms. The good news? Your customers are ready.

5 Strategies to Improve E-Commerce Conversion Rates

Monday, April 27, 2020
Having 1,800 shopping carts full in your e-commerce store sounds like a dream, but what if I were to tell you that only six of those carts turned into actual purchases?

3 Privacy Compliance Priorities for Manufacturers in eCommerce

Friday, February 28, 2020
Manufacturing leaders aren’t exactly diving into the world of ecommerce headfirst. Instead, they’re cautiously dipping one toe at a time into the waters.

Three Innovative ways to pay for E-Commerce

Friday, January 15, 2021
Budgets for a new E-Commerce website can range from a few thousand to millions of dollars. Here are some ideas on how to fund this effort.

Involving the right people in your E-Commerce planning

Tuesday, December 15, 2020
If your business is planning a new E-Commerce initiative, it is important to assemble a team. Is that team internal, external or both?

Hiring an internal team or an external partner?

Tuesday, December 15, 2020
Hiring—let alone finding—experienced digital people is a challenge. Is it better to hire an internal digital expert or hire an external partner?

Should you buy or build your new E-Commerce platform?

Tuesday, December 15, 2020
If you’ve made the decision to start or expand E-Commerce sales, the next logical question is whether to build a custom store or buy a prepackaged solution.

Integrating E-Commerce with Backend Systems

Tuesday, December 15, 2020
If your business has mission-critical technology systems that were built before you, you’re not alone. Organizations that rely on legacy technology can face significant challenges when it comes to embracing E-Commerce.

Resources for Iowa Manufacturers

Tuesday, October 24, 2017
Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources.

Run Grow Transform, a book about manufacturing sales & marketing

Sunday, August 14, 2016
After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.
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