Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.

Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.

The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.

Whether you’re using hard to evaluate traditional marketing or more measureable digital marketing, many marketers struggle with monitoring results. No matter if it’s a lack of time or knowledge of analytics tools, many end up without the justification they need to grow their marketing efforts or even continue at their current pace. Ask yourself these questions in order to get your marketing efforts in order.

Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies in marketing strategy, social media, marketing tips, analytics & website design. (Psst – These all extend beyond the travel industry.)