Involving the right people in your E-Commerce planning
If your business is planning a new E-Commerce initiative, it is important to assemble a team. Is that team internal, external or both?
If your business is planning a new E-Commerce initiative, it is important to assemble a team of knowledgeable people from across multiple departments. This steering committee should be made up of team members who are encouraged to freely express their ideas, experience and potential concerns.
The very first person needed is an executive sponsor. Depending on the size of the organization, this individual might be the owner, president or a division leader. Regardless of who it is, this individual must have ultimate control over how E-Commerce will function within the company and be able to secure an adequate budget to plan, develop and grow your online sales efforts.
One word of caution about the executive sponsor role. This person should remain engaged in how your business conducts E-Commerce from this point forward. This doesn’t mean that they have to attend every meeting, but they do need to have a complete understanding of how your digital commerce will impact each part of your business. As key decisions about your new E-Commerce site are made, the executive sponsor needs to back up the team.
This is just one example of the practical advice you’ll find in our free guidebook:
Getting E-Commerce Right
By Spindustry founders, Stephen Fry and Michael Bird
Getting E-Commerce Right is an easy-to-follow guide to finding digital commerce success. Written specifically for manufacturing, distribution and retail business owners and leaders, this practical guide will help you plan, build and grow your online sales. A must-read before starting a new E-Commerce initiative or upgrading an existing one.