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It’s natural to feel energized when you see your competition making improvements. But remember, you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.

When E-commerce customers search for your products, they might never make it to your website because it doesn’t rank well. And, if a prospective customer does find your site, he or she might not get results with the search feature — even though the desired product is in stock.

While setting up an E-Commerce platform for direct-to-consumer sales brings about obstacles including time, money, and the hassle of learning new technological systems, manufacturers can't let those hurdles stop them. If they decide not to develop e-commerce, their competitors will. To avoid getting left behind, follow these three steps to get on board with an e-commerce initiative:

The internet has quickly become the go-to marketplace for every industry. E-Commerce sales grew at their fastest rate ever and topped $1 trillion in 2018 — and most experts predict that the rate will continue to rise sharply in the coming years.

E-commerce is everywhere - unless, of course, you look in the B2B space. Unfortunately, one segment lags behind all the rest when it comes to online sales: manufacturers.