News

The world of technology and marketing is always changing. Spindustry will share articles about the latest in e-commerce, SharePoint and a few Spindustry updates from time to time to keep you current.

Featured

GA4 Data Visualizations: New Platform. Same Data?

Wednesday, June 15, 2022
Something at Google is changing again (insert shocked face here). The good news for internet users is that they are moving to a more privacy-friendly platform, but the bad news is that marketers and website owners will need to learn Google Analytics all over again.

SMART Goals for the New Year

Friday, January 14, 2022
If you haven't made New Year's resolutions for your business, it's not too late to figure out 2022 business goals.

The Farmers' Buying Journey - Farm Equipment Manufacturers Association’s Supply Summit - April 2021

Monday, April 12, 2021
Spindustry surveyed over 700 farmers to create this attitudinal study – and interesting results.

Spindustry Celebrates 25 Years

Monday, February 1, 2021
Spindustry was born alongside the digital transformation revolution and we are excited to celebrate our 25th anniversary and to look ahead!

Getting on Board with E-Commerce

Thursday, May 7, 2020
The world exists online now more than ever as humanity combats the COVID-19 pandemic. People are purchasing everything on e-commerce platforms. The good news? Your customers are ready.

5 Strategies to Improve E-Commerce Conversion Rates

Monday, April 27, 2020
Having 1,800 shopping carts full in your e-commerce store sounds like a dream, but what if I were to tell you that only six of those carts turned into actual purchases?

3 Privacy Compliance Priorities for Manufacturers in eCommerce

Friday, February 28, 2020
Manufacturing leaders aren’t exactly diving into the world of ecommerce headfirst. Instead, they’re cautiously dipping one toe at a time into the waters.

Spindustry's Michael Bird Mentoring with Iowa Techstars

Tuesday, July 27, 2021
This July Iowa Techstars will host teams from all over the country and provide mentors to those new businesses. Michael Bird from Spindustry will be one of those mentors.

Three Innovative ways to pay for E-Commerce

Friday, January 15, 2021
Budgets for a new E-Commerce website can range from a few thousand to millions of dollars. Here are some ideas on how to fund this effort.

Involving the right people in your E-Commerce planning

Tuesday, December 15, 2020
If your business is planning a new E-Commerce initiative, it is important to assemble a team. Is that team internal, external or both?

Hiring an internal team or an external partner?

Tuesday, December 15, 2020
Hiring—let alone finding—experienced digital people is a challenge. Is it better to hire an internal digital expert or hire an external partner?

Should you buy or build your new E-Commerce platform?

Tuesday, December 15, 2020
If you’ve made the decision to start or expand E-Commerce sales, the next logical question is whether to build a custom store or buy a prepackaged solution.

Integrating E-Commerce with Backend Systems

Tuesday, December 15, 2020
If your business has mission-critical technology systems that were built before you, you’re not alone. Organizations that rely on legacy technology can face significant challenges when it comes to embracing E-Commerce.

The Importance of Website Accessibility: ADA Compliance

Tuesday, December 1, 2020
Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.

Connect & Serve Your Best Online Audience

Friday, November 27, 2020
Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.

Why Your Rival’s eCommerce Setup Might Not Be as Perfect as You Think

Friday, September 18, 2020
It’s natural to feel energized when you see your competition making improvements. But remember, you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.

Website Security: Understanding SSL Certificates

Friday, September 18, 2020
The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.

Current Marketing Housekeeping

Friday, September 18, 2020
Whether you’re using hard to evaluate traditional marketing or more measureable digital marketing, many marketers struggle with monitoring results. No matter if it’s a lack of time or knowledge of analytics tools, many end up without the justification they need to grow their marketing efforts or even continue at their current pace. Ask yourself these questions in order to get your marketing efforts in order.

Reaching Customers Through SEO

Friday, February 28, 2020
When E-commerce customers search for your products, they might never make it to your website because it doesn’t rank well. And, if a prospective customer does find your site, he or she might not get results with the search feature — even though the desired product is in stock.

How Manufacturers Can Pursue E-Commerce to Stay Ahead of the Competition

Friday, February 28, 2020
While setting up an E-Commerce platform for direct-to-consumer sales brings about obstacles including time, money, and the hassle of learning new technological systems, manufacturers can't let those hurdles stop them. If they decide not to develop e-commerce, their competitors will. To avoid getting left behind, follow these three steps to get on board with an e-commerce initiative:

Getting Over the E-Commerce Hump

Friday, February 28, 2020
The internet has quickly become the go-to marketplace for every industry. E-Commerce sales grew at their fastest rate ever and topped $1 trillion in 2018 — and most experts predict that the rate will continue to rise sharply in the coming years.

5 Must-Have Features of Enterprise E-Commerce

Wednesday, November 13, 2019
E-commerce is everywhere - unless, of course, you look in the B2B space. Unfortunately, one segment lags behind all the rest when it comes to online sales: manufacturers.

5 Takeaways from the National Travel Conference in San Francisco

Thursday, November 30, 2017
Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies in marketing strategy, social media, marketing tips, analytics & website design. (Psst – These all extend beyond the travel industry.)

Resources for Iowa Manufacturers

Tuesday, October 24, 2017
Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources.

Build a Better Experiential Marketing Recap

Wednesday, July 26, 2017
Your experiental marketing agency spends a lot of time planning and executing events. Once the event is over, are you tracking the results? Our simple, strategic recap form is a gold mine of information to share with your clients.

Spindustry Earns Platinum Hermes Creative Award for Product Launch

Friday, July 14, 2017
The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Platinum Winner for Product Launch for a product called Muddy Paws Pack.

Spindustry Earns Gold Hermes Creative Award for Direct Mail Piece

Thursday, July 13, 2017
The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Gold Winner for Direct Mail Piece for a creative sales campaign called Helix.

What’s Behind Our Brand Refresh?

Thursday, June 29, 2017
You’ll notice we have updated our brand and website recently. If you’re curious why, it’s because of you — our clients, prospective clients and our community.

Are You Taking Experiential Marketing Event Requests?

Thursday, February 2, 2017
As an experiential marketing agency, you spend time carefully mapping out an event schedule with your clients. Time, budget and resources are major constraints to finalizing a schedule, along with a myriad of other influences. Do you ever wonder, though, if you miss out on events that could have a huge impact for your client?

Important Location Information to Track in Your Event Management Software

Thursday, September 8, 2016
Brands invest a lot of money on marketing events in hopes of connecting and establishing a deeper relationship with their target audience. Location information matters in event management. You need to ensure your system is designed to handle location information in these three ways.

Run Grow Transform, a book about manufacturing sales & marketing

Sunday, August 14, 2016
After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.

Spindustry's Business Evolution

Wednesday, June 8, 2016
When Spindustry opened its doors in 1996, a handful of employees focused on database development using Access Database technology. Fast-forward 20 years and we’ve seen such vast changes in technology languages, the internet, business processes and hand-held technology that we never could have imagined – and that have influenced the growth of our company.
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