IEDA Success Story
The Iowa Economic Development Authority (IEDA) serves Iowa’s many communities to advance business opportunities, education, innovation, infrastructure and quality of life. Alongside Travel Iowa, This is Iowa and related sites, this department also highlights the Iowa lifestyle to residents and those looking to visit Iowa.
Challenge
A critical part of Iowa’s success is the Iowa Economic Development Authority’s ongoing efforts to attract new business to the state and support organizations already here. Iowa also needs to attract new people to visit and live in Iowa.
Spindustry’s team has worked in tandem with multiple lead agencies along with the IEDA team for many years, providing strategic web design and development services that are an integral part of relationship building between this state agency and business and community leaders from around the country and across the globe.
Solution
Realizing that business decisions require months or even years of planning, the IEDA website is strategically designed to serve the broad spectrum of visitor needs. From business advantages to quality of life, business leaders can assess how a move or expansion to Iowa can support their business initiatives. Access to economic incentive information helps elevate Iowa’s competitive posture in connecting new opportunities to the state.
The Travel Iowa and This is Iowa sites compliment the IEDA site and appeal to Iowa residents and those looking to visit Iowa. The Road Trip feature is a particular highlight or Travel Iowa along with its Passport programs.