Brownells Success Story
Brownells is the world’s largest supplier of firearms accessories and gunsmithing tools.
Challenge
The Brownells online e-commerce operation is massive and requires constant oversight to handle the volume of business this organization receives.
The front-end e-commerce solution needed to connect to a large ERP on the backend and other systems.
Solution
Since the early 2000s, Spindustry’s team has worked closely with Brownells. In our early relationship, the Internet provided basic support for this massive catalog supply business. Today, the powerful e-commerce engine, spanning multiple business units, generates millions of dollars in sales each month and online sales is now the primary business driver.
Throughout our relationship, the Brownells website has been enhanced repeatedly to offer innovative ways to inform and engage customers. Today, Brownells’ customers continue to have access to an incredible range of great products at competitive prices, coupled with unmatched service online and offline. It is for these reasons that their e-commerce sales growth has been exceptional.