Trimble Success Story
Trimble Agriculture is a precision agricultural hardware and software innovator and part of a multi-billion-dollar GPS, laser, optical and inertial technology positioning company.
Challenge
Trimble Agriculture is widely known for its high quality field solutions hardware. Trimble Ag is growing its software business unit and wanted help building awareness amongst the ag community about its comprehensive suite of ag management software tools.
Solution
Spindustry’s team has worked closely with Trimble Ag’s marketing team to design and execute a number of comprehensive lead generation programs that attract high quality prospects for its farmer and enterprise software division sales team members. Leveraging a full range of marketing channels, Spindustry consistently generates the flow of leads each division needs to meet and exceed corporate goals.
In addition to lead generation, Spindustry also provides SEO and website information architecture guidance, refining the information path online visitors experience as they gather the information they need to make critical software decisions.