Pilot Rock Success Story

RJ Thomas Mfg. Co. designs and manufactures the Pilot Rock brand of outdoor equipment in the U.S.


RJ Thomas Mfg. Co. serves a broad audience, who have diverse needs when ordering outdoor equipment. The buying process is a Request for Quote system often going multiple rounds.


RJ Thomas Mfg. Co. felt like their existing website wasn’t serving their audience’s needs, but couldn’t pinpoint what functionality was needed to serve everyone. Spindustry approached the problem by first analyzing offline sales processes to see how customers configure products to meet their specifications. In addition, Spindustry spent several months benchmarking online traffic to understand how existing customers navigated the site.

While RJ Thomas Mfg. Co. originally approached Spindustry to simply build a new site, we collectively worked together to better understand how to best serve customers. With all of the information gathered, Spindustry built a custom RFQ ecommerce solution. The website solved many of the challenges customers faced on the old website, including better facilitating communication between RJ Thomas Mfg. Co. and the customer online, instead of having to take every conversation offline. Spindustry continues to evaluate website traffic and sales, and important discoveries have led to several key site enhancements. In addition to web development and analytics, Spindustry also provides organic SEO, email marketing, social media consulting and paid ad services to RJ Thomas Mfg. Co. By strategically approaching the problem with research first, the updated website now accommodates more customers and has resulted in an increase in online sales.

Website Development

Pilot Rock <span>Success Story</span>
Pilot Rock <span>Success Story</span>
Pilot Rock <span>Success Story</span>
Pilot Rock <span>Success Story</span>

More Success Stories

From designing ground anchors in his garage to reengineering tools for everyday workers, Chuck MacKarvich established Tie Down in 1969 to provide helpful, cost-efficient solutions. Now, Tie Down is a renowned engineering and manufacturing company known for our exceptional capabilities in handling large and intricate projects.

Davis Equipment Corporation, headquartered in Johnston, Iowa (a suburb of Des Moines) was founded in 1964 by Roger Davis, mainly as an exclusive distributor for fertilizer, spraying and grain handling equipment. In 1985, Paul Z. Davis acquired the company, and in 2019, handed the CEO seat over to his son, Zach.

Turfwerks has been the place our clients turn to for all their golf course and turf care needs. From selling new and used equipment, as well as financing that equipment in house, we are able to fully service all of our customers’ needs as a one-stop shop. Plus with our experienced sales team and excellent parts and service department, our customers know they will be taken care of long after the sale.

SuperFlow is a global manufacturer of high-quality precision engine and transmission performance equipment.

Supporting the international sales and marketing teams with modern marketing services and lead generation is a high demand job for this dynamic organization.

Trimble Agriculture is a precision agricultural hardware and software innovator and part of a multi-billion-dollar GPS, laser, optical and inertial technology positioning company.

Trimble Agriculture is widely known for its high quality field solutions hardware. Trimble Ag is growing its software business unit and wanted help building awareness amongst the ag community about its comprehensive suite of ag management software tools.

Contact Us