Presented in conjunction with our partners at the Iowa Association of Business and Industry
Often the biggest challenge to launching a successful E-Commerce website is accessing and organizing the product information. Even if your manufacturing business isn't directly selling products online, it's likely your distributors, dealers or retail partners need your support. In the past, this meant creating store displays, catalogs, literature, sale sheets and more.
Today your sales channel partners need digital information: detailed product descriptions, high-resolution product images, parts-fit information and inventory availability to make online efforts work properly. If your company doesn't provide this kind of product data, your sales partners may choose to work with a manufacturer that has the best data rather than the one with better products.
Learn what having proper product information for the digital age and E-Commerce means and how that will allow your business to support its own E-Commerce efforts or those of your distributors, dealers and retail partners.