Quicker to Close: "What homeowners really care about when deciding on a home service partner."
Alex Devine of VSG + Spindustry, is joined by Special Guest, Monica Higgins, to discuss the critical marketing and sales factors involved in a homeowner's decision-making process when they are selecting a home services vendor.
In this interview with our expert, we’ll explore:
- The mind of the homeowner as they decide on a vendor
- The top 3 things they look for in your marketing
- What your website should be telling them
- The top reasons why they are ghosting you after initial interest or bid
- Where the breakdowns in the sales process are (and how to avoid them!)
- Open Q&A session
Who should attend?
CEOs/ Presidents/ Sales managers/ COOs/ Financial professionals of Home Services firms including but not limited to Roofing, flooring, plumbing, electric, drywall, general contractors, Engineers, Architects, landscapers.
Special Guest Bio
Monica D. Higgins
Chief Experience Executive (CXO), Bestselling Author, & Home Services Expert/Educator
Monica D. Higgins is a performance and mission-driven leader and strategist with a deep passion and expertise in advancing experience-centric strategies, revenue and service operations, and customer service with a specialized background in Home Services.
Monica's journey, from assisting her parents with distressed income property renovations, becoming a licensed real estate agent, founding a construction management firm, and now serving as the Chief Experience Officer of a design-build backyard home firm, in addition to her best-selling author status, provides a wealth of expertise and a dedication to helping homeowners and industry professionals achieve project success.
Through her vast experience including the ups and downs of fast-growing startups, she understands what makes the difference in the success and growth of a company. She specializes in customer-centric service delivery at an executive level. And has a passion for helping industry professionals and organizations understand and implement right product-market fit and effective go-to-market strategies.