Google's New Version of Analytics: Why and When you need to Move your Website Data

Google Analytics is evolving. New metrics will be available. Some old metrics will not be available. And your past data isn’t making the trip. It’s time to get familiar with GA4.

Wednesday, August 3, 2022

11:30 AM - 12:30 PM CDT

Google Analytics is evolving. New metrics will be available. Some old metrics will not be available. And your past data isn’t making the trip. It’s time to get familiar with GA4.

For most organizations and digital marketing professionals, Google Analytics is an essential tool. Google Analytics has evolved over the years, but this evolution is a big change. Google is moving from what it calls Universal Analytics (GA3) to this new Google Analytics 4 (GA4) platform and the data collected and reported on will be different – and your years of historical data will no longer be accessible.

In this session we will cover:

  • Universal Analytics (What You Are Using Today)
  • Google Analytics 4 Overview
  • What is going away in GA4?
  • What are we gaining in GA4?
  • Do you have to switch or is it an option?
  • Technical Implementation Issues to Consider
  • Why This Summer (2022) is the Right Time to Make the Move

Who should attend this webinar:

  • Digital Marketing Professionals
  • Chief Marketing Officers, Marketing Director/Manager, CIOs, E-Commerce Directors
  • Anyone else in charge of your producing or reviewing reports from Google Analytics


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