Thursday, June 6, 2024
11:30 AM - 12:30 PM CDT
In 2021, Spindustry conducted an attitudinal study of over 750 farmers citing their attitudes and preferences as they work towards making informed purchases. While you can likely guess the Internet plays a role in their decision making, how different groups use the Internet and when they choose not to may surprise you. If you are a dealer, distributor or manufacturer looking to make decisions about your digital and marketing strategy this real evidence will help you make informed decisions or back up decisions you have made.
In 2024, Spindustry has refreshed this research to see how the results have changed since 2021, how they have changed as COVID and supply chain issues subside and more!
Farmer's Buying Journey attendees will learn:
- What's the first step farmers take in researching a part or piece of equipment?
- What percentage of farmers go to YouTube before they buy?
- How important is social media in the buying process?
- Should I still be printing catalogs?
- How loyal are these customers once they buy that first time?
- How have these attitudes changed since 2021 and what 2024 and beyond looks like for your digital strategy?