Determining what data is needed to support your eCommerce sales effort and how that data needs to be reshaped is typically the most challenging step in moving online. Getting this step right will set you up for online success well into the future. Get the data wrong and starting over in a year will become a real possibility. In this session we will:
- Look at Where Your Data is Today. HINT: It’s in too many places.
- Talk about Integration with other systems, like your ERP.
- Share what Product Taxonomy is and why it's so important
- Explain why Quality On Site Search will help you beat your competitors including attribute filtering
- Examine different ways to price your products
- Investigate scalability readiness
- Next steps