Why Your Rival’s eCommerce Setup Might Not Be as Perfect as You Think
It’s natural to feel energized when you see your competition making improvements. But remember, you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.
It’s natural to feel energized when you see your competition making improvements — you want to drive growth for your company, too. Remember: you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.
Making changes before you have any evidence of whether they’ll be strategic or successful isn’t the right way to overhaul your e-commerce approach.
Besides, basing your e-commerce site exclusively on the competition can limit your vision and set unnecessary parameters. In addition to that competitive analysis, try the following as you develop your own ideas:
Read the full article - Why Your Rival’s E-Commerce Setup Might Not Be as Perfect as You Think on Supply & Demand Chain Executive
- 515.225.0920
- 877.225.4200
- 1370 NW 114th Street, Suite 300
- Des Moines, Iowa 50325