United Way of Central Iowa

United Way of Central Iowa is dedicated to improving lives by uniting the caring power of the community. With a focus on helping individuals achieve potential through education, promoting financial security and improving people’s health, this organization is positively impacting the central Iowa community every day.

To help achieve its vision and mission statement, United Way of Central Iowa tasked the Spindustry Digital team to create an interactive brochure, where site visitors can learn more about how their donated dollars are used to support the community.

The two challenges Spindustry solved were finding a way to increase user engagement and creating a useable on-the-go tool for United Way fundraising efforts. To achieve this, Spindustry designed visual content with expand-and-collapse features, allowing visitors to connect with content they find applicable. Additionally, the page is built using responsive design so that a similar experience is presented to mobile, table and desktop visitors.

Donavan Honnold, Marketing Officer at the United Way of Central Iowa, said, “Spindustry Digital created a tool that helps United Way of Central Iowa better communicate our progress toward achieving long-range community goals. They helped integrate a lot of complex print, video and digital assets into an online tool that’s visual and easy to navigate. We’ve partnered with Spindustry for the past decade, and this is their best work yet.”
 

Details

Client:

United Way of Central Iowa

United Way Interactive Brochure

Category

Design, Mobile and Apps, Strategy, Web

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