Spindustry Staffing is an IT professional recruiting firm, located in Des Moines, Iowa, and sister company to Spindustry Digital. Focused on finding candidates that fit the specific needs of the job – and not simply matching a resume to a company – Spindustry Staffing offers personalized service to each client.
As a relatively unknown firm in the market, Spindustry Staffing needed to build brand recognition and establish its personalized service. The Spindustry Digital marketing team developed a campaign to meet those goals. The campaign poked fun at stereotypical attributes of recruiters, to show that Spindustry Staffing understands the perceptions and offers a different kind of service. The ads resulted in increased inquiries regarding staffing services.