The National Speech & Debate Association has been supporting student speech and debate activities since it was created in 1925. Its mission is to empower “youth to become engaged citizens, skilled professionals and honorable leaders in our global society.”
NSDA wanted to provide a more customized and streamlined experience for site visitors. Spindustry Digital provided a brand new web design layout and responsive capabilities and re-engineered the “Become a Member” process. Social integration was also important, so new sharing functionality and Twitter feeds were added to the site.
Spindustry also created role-based functionality, so that the various member types only see applicable information and forms. The updated participant dashboard design and function cohesively bring together a more accurate picture for members, parents, coaches, judges and alumni regarding points, competitions and alerts. Another goal was to streamline information on the site. By laying out a comprehensive site map, we were able to combine relevant content, which resulted in fewer main navigation tabs and easier searching on the site.
National Speech & Debate Association
National Speech & Debate Website
Design, Intranet, Mobile and Apps, Strategy, Web
d/b/a Spindustry Digital™
1370 NW 114th Street
Suite 300 Des Moines, IA 50325
Phone: 515.225.0920 or 877.225.4200