CT Farm & Country

Herschel has been providing quality tractor accessories and parts, cutting parts, tillage parts and farm supplies to dealers and customers for 125 years. CT Farm & Country is a part of the Herschel family of businesses and provides high quality, affordable tractor parts to customers.

Herschel partnered with Spindustry Digital to build their web ecosystem for HerschelParts.com and CT Farm & Country.  The goal was to build an easy-to-manage interface for all of Herschel’s e-commerce websites and ensure a successful connection to their internal ERP system. Spindustry’s technical staff effectively made those connections with third party systems, including to the customer service operator interface so that the call center staff could easily enter orders and sync with the ERP.

Spindustry strategically reorganized the navigation, developed a customized search and laid out a fresh, responsive design for an easier customer shopping experience on the CT Farm & Country website. A content management system allows Herschel staff to easily update website images, product information and promotional offers, which was an important goal of the project.

In addition to building the web ecosystem, Spindustry also provided digital marketing services to ensure current and new customers shop on the CT Farm & Country website. Executing search engine optimization best practices, developing an email marketing program, managing social media channels and creating a promotional strategy were key steps for increasing sales.

Details

Client:

Herschel

CT Farm & Country Website

Category

Design, Marketing, Mobile and Apps, Social Media, Strategy, Web

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