Bankers Trust

Bankers Trust has a long history of providing exceptional financial services to customers. Founded in 1917, Bankers Trust serves customers in the Iowa and Arizona markets based on its tradition of “strength, progress, local ownership, and support for individuals and the community.”

Bankers Trust wanted a fresh website look and feel to complement its new branding, as it introduced a new company logo into the marketplace. Spindustry Digital partnered with Bankers Trust to make this vision a reality. Spindustry provided strategic digital services, including web design and SharePoint development. One important goal was to ensure the new site was more consumer friendly. Spindustry achieved this by creating a new user experience – providing navigation and functionality relevant to a user’s region. It’s easier and faster for visitors to get needed information. A responsive design also contributes to the consumer friendliness of the site. This allows for the same convenient experience in mobile, tablet and desktop environments.

Jana Rieker, VP, Director of Sales and Marketing for Bankers Trust, said “Any successful launch begins with strategic partnerships. When Bankers Trust set out to redesign our website, we knew Spindustry would bring an important design perspective, balanced with excellent attention to detail. Spindustry delivered on both of these promises.”
 

Details

Client:

Bankers Trust

Bankers Trust Website

Category

Design, Mobile and Apps, Web, Strategy

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