American Equity

American Equity is one of the top indexed annuity providers, with over $30 billion in assets. Their innovative solutions are accompanied with superior customer service. Located in West Des Moines, Iowa, American Equity is also one of the few American-owned and American-operated insurance companies.

With over 470,000 active contract holders and 27,000 active agents in the field, American Equity needed a website to support its growing business. Spindustry Digital designed and developed an easy to navigate website, with self-service features for various audiences, like the “Who are you?” and “How can we help?” functions, easy access account login and contact information. The website design is responsive so that visitors receive the same intuitive web experience on desktop, tablet and mobile devices.



American Equity

American Equity Website


Design, Mobile and Apps, Strategy, Web

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