Spindustry Digital will present “Building a Successful Lead Generation Campaign” at the Iowa Association of Business and Industry’s (ABI) 2014 Taking Care of Business Conference. Stephen Fry, Chief Operating Officer, and Jason LaCava, Art Director and Marketing Specialist, will guide business leaders from around Iowa through the five key steps to effectively capture new leads.
“We want to guide marketers and business development teams in how to budget and measure the ROI of a lead generation campaign. We’ll walk through a case study to show how the process is actually executed,” said LaCava.
Several Spindustry Digital team members will be present throughout the conference and available to consult with those who are interested in capturing more leads through digital and traditional marketing. Contact us at 515.225.0920 or email us to set up a time.
The annual ABI business conference is being held June 9-11 at the Double Tree and Convention Complex in Cedar Rapids, IA. The keynote speaker, Mike Rowe, of “Dirty Jobs” fame, will speak about his mikeroweWORKS Foundation that promotes and supports skilled labor. To learn more about the conference, visit ABI’s website.