Spindustry Digital sent representatives to the Inbound 2014 Conference held in Boston, MA September 15-18. The conference featured over 150 sessions and six keynote speakers on inbound marketing.
The conference, put on by HubSpot, draws in more than 7,500 attendees. As inbound marketing continues to evolve – basically as consumers continue to actively seek out their own information to make informed purchasing decisions – businesses have to adapt their marketing efforts and behaviors to align with consumers. HubSpot also highlighted new features released on their inbound marketing platform.
"The new calendar functionality HubSpot introduced will really streamline the content creation process. Relevant and timely content is still one of the most important aspects of inbound marketing, so it's necessary to have features that simplify this process and make it easier to collaborate with colleagues," said JoAnn Seeman, Digital Communication Strategist at Spindustry.
Read our recap of Inbound 2014 highlights on our blog.