Experiential marketing (or event marketing) is about creating live experiences. Brand ambassadors manage events to create a memborable brand impression, typically by offering samples and contests. After the event, the ambassadors are responsible for reporting information about the event. This typically happens on the fly with mobile devices. Spindustry has designed software that includes event calendars, post-event recaps, photo albums and resource management. Learn more by visiting our event management website.
Additionally, we help clients evaluate existing events, looking at activities that occur before, during and after an event. We strategize on how digital cam make the event more effective and streamline the process. Ultimately, experiential marketing is the cohesion of digital assets with live events.
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