Spindustry Announces New Brand Architecture 6/25/2012
Des Moines-based firm Spindustry announces a new brand architecture and vision for its business. The company formerly arranged its offerings under various sub-brands and business units such as Spindustry Strategy, Spindustry Interactive, Spindustry Training, etc.
“As we grew, we shaped different parts of our business to meet specific client needs. Over the years this became more complicated than we expected,” says Spindustry Digital President and Co-Founder, Michael Bird. “Our business has grown substantially over the past 16 years, and we’re working in many different areas.
Spindustry began as a web development company and serves at least one of the top three companies in more than eight separate industries. In the past five years it has added talent in the areas of digital media analysis, design strategy, business consulting, marketing, advertising management and more.
“We have quickly grown beyond the traditional web development company and now behave much more like a complete advertising agency that understands how technology can grow a business,” says Stephen Fry, Co-Founder of Spindustry. “Our new brand captures this in a more simplified and clear way.”
Launched in June, the new brand takes the Spindustry name as the senior brand encompassing three business units: Spindustry Digital, Spindustry Training and Spindustry Staffing. Spindustry Digital encompasses all of the advertising, marketing and digital services including custom intranet and web application development, website design and development, and all of the business analysis and consulting functions. Spindustry Training is a full-service technical training company which offers public and private classes that cover a broad range of technical topics. Spindustry Staffing provides high caliber temporary and placement staffing services for technical positions across all industries.
With clients such as the Iowa Speedway, Maytag Blue Cheese, Homemakers Furniture, Tyson Foods, and the Iowa Economic Development Authority, Spindustry continues to evolve as a leading marketing agency.
“We’ve added six jobs in four months, as well as more than a dozen new clients. We’re at that rare point where you really feel the magic, and our clients are seeing the results,” says Todd Reding, Spindustry’s Chief Marketing Officer. “Our new brand should express this clearly.”
To learn more about Spindustry visit www.spindustry.com, or call Todd L. Reding, Chief Marketing Officer at 515-225-0920.
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